New Haven, CT · Est. 2025 · Hiring now
A career that actually
lights you up.
No experience needed and no gatekeeping. Bring the energy — we coach you daily, in person, until 'new' turns into 'unstoppable'.
Join a team that's actually going somewhere.
Founded — the newest branch of an international network
Leaders promoted from within
Experience required to start
Core skills we coach every day
The Opportunity
Built to switch you on.
This isn't a 'get some experience for the résumé' job. It's daily mentorship, a clear path up and zero waiting your turn — at a brand-new branch where the ceiling hasn't even been built yet.
No experience needed
We hire for attitude and coach the skills. Our simple, replicable systems get you confident fast — like, weeks not years fast.
Daily coaching
Sales fundamentals, communication, goal-setting and mindset — mentored in person, every single day. No pre-recorded modules.
Travel opportunities
Earn your way to national events, networking trips and reward getaways with the team.
Grow at your pace
Take on new responsibility as you develop. Promotion is on merit, not tenure — nobody here is "waiting their turn".
The Role
What a Sales Representative actually does.
Sales Representatives are the friendly face of the brands we represent. Everyone scrolls past ads — nobody scrolls past a real conversation. That’s the whole job: being the human that cuts through the noise.
The skills you leave with
- Relationship building
- Product knowledge
- Sales fundamentals
- Goal planning
- Time management
- Communication
- Self-motivation
- Empathy
- Problem solving
- Active listening
- Adaptability
- Resilience
Event Marketing
Pop-ups, venues and community events. High-energy, face-to-face experiences that build genuine connections.
Residential Campaigns
Neighborhood campaigns where real conversations on the doorstep turn interest into loyal customers.
Business to Business
Connect directly with decision-makers, present with confidence, and represent brands with passion.
Your Growth Path
We build leaders, not headcount.
Our founder walked every step of this exact path — from first knock to owning the branch. Here it is, from day one.
- 01
Sales Representative
Learn the fundamentals with daily coaching. Represent leading brands face-to-face and build real confidence.
- 02
Sales Coach
Coach newer reps and run coaching sessions while continuing to sharpen your own sales.
- 03
Team Leader
Lead a small team, hold the standard and own their development and results.
- 04
Assistant Manager
Own client campaigns and learn recruitment, performance management and the operational side of the business.
- 05
Branch Owner
Open and run your own market — exactly how Illuminating Marketing itself started. Build your own team from the ground up.
Our mission
To build people to their fullest potential.
What we stand for
Six values we actually live by.
Culture isn't a poster on the wall here — it's how we show up for each other every day.
Respect
To be able to work within a successful team.
Positive
We influence all contributors within our business and leave a lasting impression for everyone.
Accountability
Take control of our opportunity and look at all situations as a possibility to grow and develop.
Investable
Do what we say we're going to do and create the right working environment for brand ambassadors, clients and collaborators.
Supportive
Provide support to like-minded people at every level.
Fearless
Create an environment with no seniority and allow the right examples to grow.
Straight from the team
Thinking about applying? Read this first.
We get it — 'face-to-face marketing' can sound intimidating when you've never done it before. So here's the honest truth: none of us started as experts. Not even our founder — she started exactly where you are right now.
What we had was the willingness to learn, to show up, and to back ourselves. If that sounds like you, you'll fit right in. We'll coach you through everything else — and we'll have a genuinely good time doing it.
Come see what a day with us actually looks like. Worst case, you learn skills that'll serve you for life. Best case, you find your people.
Life at Illuminating
Big energy. Real people. Zero corporate.
Fast days, loud wins and a team that feels like your people. This is what it actually looks like.
The Word on Us
Don’t just take our word for it.
We’re a young company building our reputation one conversation at a time — here’s what people say about working with this team.
“Joined with zero sales experience and the coaching completely changed my confidence. Best decision I have made.”
“The culture is unreal. Everyone genuinely wants you to win and the growth is real — I got promoted within months.”
“Professional, energetic and effective. Their team represented our brand better than we could have hoped.”
“Great people, great energy and actual opportunities to travel and move up. Would recommend to anyone driven.”
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Trusted by brands
The brands we represent, in their words.
In the US we represent brands like HelloFresh, Factor and The Modern Milkman — the same national campaigns run across our partner network. Here is what partner leaders say about working with this team.
“Illuminating Marketing has been representing The Modern Milkman in the US since 2025, and the impact was immediate. Their team of Brand Ambassadors quickly became an invaluable extension of our marketing and sales department, and their face-to-face campaigns consistently turn real conversations into loyal customers. Rafaela and her team developed inside a partnership that has delivered for us for years across the UK and the US — and it shows. We look forward to growing across the US together.”
Thomas ShawInternational Expansion Manager
“Illuminating Marketing was founded by leadership developed inside our trusted partner network, so we knew exactly what we were getting: outstanding results and long-term, satisfied customers. Their expertise in direct sales makes them a go-to choice to represent our top brands as they expand across the US. As a young, fast-growing organisation they provide excellent growth and development prospects for their team members, which perfectly aligns with Amplifi's values and culture.”
Simon MurphyFounder

Where We Are
One office. Unlimited ceiling.
Home base is New Haven, CT — and we’re hiring right now.
New Haven, CT
Our HQ — led by founder Rafaela Martinez and growing every month. Joining now means founding-team energy: the people here today are the leaders of the markets we open next.
155 East St, New Haven, CT 06511Get directions →
More markets are coming — and the leaders who’ll open them are joining right now.
Questions?
The honest answers.
No fluff — here's what people actually want to know before they apply.
Do I need experience?
No. We hire for attitude and coach the rest. Most of the team started with no sales background at all — our simple, replicable systems and daily coaching get you up to speed fast.
What does a Sales Representative actually do?
You represent leading brands face-to-face at events, in residential campaigns and in B2B settings. Day to day it is real conversations, building genuine connections and helping people say yes to great offers.
How do I get promoted?
Purely on merit. We promote from within, so as you develop your skills you can move from Sales Representative to Sales Coach, Team Leader, Assistant Manager and ultimately Branch Owner — running your own market, exactly like our founder did.
Are there travel opportunities?
Yes. Top performers earn their way onto national events, networking trips and reward getaways with the team throughout the year.
Where are you located?
Our office is in New Haven, CT — and it is actively hiring. More markets are on the roadmap as our people grow into leading them.
How do I apply?
Hit “Apply now” and you will be taken straight to our application. It only takes a couple of minutes.
Your move
Ready to flip
the switch?
No experience, no ceiling, no boring desk job. Just bring the energy — we'll build the career with you.